After trying so long to let go of my frustration with print media that has done nothing for me in the past, I have jumped back onto the bandwagon to give it a try. Did I lose you already? Well if not, consider my ventures and what I have done to experiment with my business. This comes after reading many articles from other blog posts about how print advertising is dead.

First off, no (oops) print media can truly get you a reliable conversion rate. You would have to ask every customer that visits how they found your business and hope your employees didn't forget to ask customers as they come in. Even then there's no guarantee this will work. So spending possibly hundreds in print media like newspapers, magazines and postcards could end up busting the ROI goal as planned.

(oops) One print media never to ignore is "Event Marketing". This important media uses location or personal face to face handout interaction where you communicate the event to reach your goal. By far this is one important example as to using print media effectively.